Here is the presentation for Question 1:
'In what ways does your media product use, develop or challenge forms and conventions of real media?'
Saturday 31 December 2016
Outlaw Evaluation Question 4
Who would be the audience for your media product? (Recommend you turn off sound)
Outlaw Evaluation Question 6
Here is the evaluation video for Question 6:
'What have you learnt about technologies from the process of constructing the product?'
'What have you learnt about technologies from the process of constructing the product?'
Tuesday 20 December 2016
Behind The Scenes
The making of our Film Opening and these photos highlight the importance of what happens behind the scenes. This was an enjoyable and important process as it was what made the final piece come together.
Monday 19 December 2016
Production Diary
Production Diary
11/11/2016 – In today’s lesson we made a presentation based
on our opening scene which includes topics like the target audience and the
narrative. Then presented it to the class and the class were asked to give
feedback and constructive criticism and how we could improve or what they liked
about it.
14/11/2016 – In lesson today we made and produced an evaluation for our opening scene presentation based on the feedback we were given by the class to help us understand how audiences feel about our film opening. We also let the audience choose the name for our film which is “Outlaw”
14/11/2016 – In lesson today we made and produced an evaluation for our opening scene presentation based on the feedback we were given by the class to help us understand how audiences feel about our film opening. We also let the audience choose the name for our film which is “Outlaw”
15/11/2016 – In today’s lesson we discussed who would do what planning. Josh is to organize the shooting schedule. Sam is making the storyboard and I am doing the Production Diary. We also discussed specific props and costumes and how to organise the scenes that we are recording.
17/11/2016 – Today in lesson we all worked on research and planning for out film opening. Josh made and completed a shooting schedule; Sam researched film openings and titles, and I made and completed a document on costume research. We uploaded two posts onto our blogs as they were finished then Josh started on music research and I stated primary and secondary audience research.
20/11/2016 - Today we went out to Willingale to do the main bulk of our recording for our film opening. Overall the day of recording went well, everyone showed up and we recorded all the main fights scenes to a high standard that looked very well done and realistic due to the different angles we used we needed but unfortunately we over-recorded the main scenes with different angles that when we looked over the footage at the end of the day we realised some of the transitions between scenes were choppy and the main protagonist, Sam, looked like he was skipping out stepping between scenes and made us wonder how he got there. We have organised a re-recording on Sunday the 4th of December to record filler scenes and even record another fight so that our film opening can be to an even higher standard.
21/11/2016 - In todays lesson we took all the footage off the camera and started to organise the footage and edit it. Josh worked on special effects on after effects and I ordered and cut the footage in Premier. Sam worked on research for titles that we could use for the opening.
22/11/2016 - Today in lesson Josh worked on the special effects of the gun shots, since I already ordered and cut the footage me and Sam worked on research for different aspects of the marketing and titles.
23/11/2016 - In lesson Josh had finished doing the special effects so he practiced editing random clips to makes sure when he edits the new set of recording clips he can do it faster and to a better quality. Sam continued to research and I worked on the production diary.
24/11/2016 - Josh continued practicing his ability to do special effects whilst we waited to record the next scenes. I worked on the production diary and helped Sam record the storyboard to post on our blogs.
25/11/2016 - I worked on editing the storyboard video whilst Josh continued to practice. Sam worked on marketing research for ideas of what we can do after the main editing is done.
27/11/2016 - We were unable to record as the group and actors had problems with work so we had to postpone the recording until the 4th of December.
29/11/2016 - As a group we reflected on Josh's editing and suggested different ways he can add the effects and how he can make the effects look more crisp and professional.
1/12/2106 - As a group this hour was wasted as we where unsure on what to do with lack of footage due to a unfortunate setback. From this we learned that we need to always make the most of our time and when we have nothing to do work on research for other parts of the film opening.
4/12/2016 - Today we went to record our next set of footage but we had another problem, the other actors all decided to leave without notifying us. So me, Sam, and Josh recorded the opening as just us three. The scenes we recorded worked and flowed a lot better than our last set of film, we over-recorded this time to make sure that we have enough footage to be able to edit properly.
5/12/2016 - Today josh worked and a new set of special effects for the new scenes and I worked on the production diary. I will be editing the footage together after josh has finished the main special effects. Sam worked the behind the scenes and finding the footage the we can use to make a good behind the scenes post.
6/12/2016 - Today Josh worked on the first half of the opening scene, he was working on adding the plasma shots to the gun as he had already done the plasma launcher. I worked on editing an d uploading the video storyboard evaluation. Sam worked on risk assessments and made a prezi about it so that it is interesting to look at.
8/12/2016 - As a group today we sat down and reflected on what we have done and haven't done. Me and Sam were caught up to date wit how far Josh was with editing and Josh was told what Me and Sam had and hadn't done. We also talked about what we were planning to do.
12/12/2016 - In today's lesson Josh worked on editing the second half of the opening scene, he was editing a shield on my arm to reflect bullets that Sam shot at me. I worked on the Film poster whilst Sam worked on the marketing for the film.
14/12/2016 - Today Josh finished off the second half of the special effects for the film opening. Sam worked on making a post about audience and I finished of the poster and sent it to Sam so he could add it to the marketing post.
16/12/2016 - Josh has finished the special effects for the film opening and is now working on adding diegetic sounds and the titles. Sam reworked some of the old post to update them of the new plot line. I worked on sending Josh the timings for the titles and the order of the people in the titles.
19/12/2016 - Josh finished off the titles and is now adding the last few diegetic sounds to the film opening. Sam was not in today so he couldn't update his blog. I worked o genre conventions of our film genre which I made a post about.
20/12/2016 - Josh finished the Final draft of the film opening and has rendered it. Sam worked on updating the blog and keeping up to date with the LAP chart. I re-updated the production diary form the last few days.
21/12/2016 - This is our last day before we breakup for the holidays. Because Josh has finished Editing we all worked on making sure we have every blog post we need. So we split up and worked on all the missing posts we had.
Saturday 17 December 2016
Flux Productions
This is my new institution logo that was made using after effects so that the text could be given moving effects. The idea of adding animation to the text was that when I thought of the word flux I made me think of the flux capacitor from back to the future so we used a purple lighten beam around the text.
New Institutions
This is Josh's Insttiution Called 'Fire'
This Logo will appear at the beginning of our Film Opening. The Fire flashes on screen with a bright white glow then quickly diminishes into a flame-affect font displaying the title 'Fire'. There is a plain black background which makes the title stand out against it much more. The effect on the title also makes it look professional as well as being of a very high quality. Much like the other titles it was created in Adobe After Effects.
This is Sam's Institution Logo called 'Bloom':
The logo will appear at the beginning of our film opening and tells the audience what the institution is for the film.
The logo is good because it has a unique style to it, it fades on and off screen and is made up of a clear bold font in the centre of the screen. The title 'Bloom' is in a bright pink colour and has an 'electric' glow/effect to it, in which the text is animated. This draws attention to the title as it shows it is a professional logo institution as it is a moving image and is in high quality whilst also looking original.
This is Jamie's institution Logo called Flux:
Like the other institutions in our group, this was also made in Adobe After Affects. We decided to use a different effect to the one we used in the Fire Institution and use a royal purple colour as we thought it looked cool and stood out well against the black background.
This Logo will appear at the beginning of our Film Opening. The Fire flashes on screen with a bright white glow then quickly diminishes into a flame-affect font displaying the title 'Fire'. There is a plain black background which makes the title stand out against it much more. The effect on the title also makes it look professional as well as being of a very high quality. Much like the other titles it was created in Adobe After Effects.
This is Sam's Institution Logo called 'Bloom':
The logo will appear at the beginning of our film opening and tells the audience what the institution is for the film.
The logo is good because it has a unique style to it, it fades on and off screen and is made up of a clear bold font in the centre of the screen. The title 'Bloom' is in a bright pink colour and has an 'electric' glow/effect to it, in which the text is animated. This draws attention to the title as it shows it is a professional logo institution as it is a moving image and is in high quality whilst also looking original.
This is Jamie's institution Logo called Flux:
Like the other institutions in our group, this was also made in Adobe After Affects. We decided to use a different effect to the one we used in the Fire Institution and use a royal purple colour as we thought it looked cool and stood out well against the black background.
Thursday 15 December 2016
Evidence Of Planning
This is Jamie Hewlett, researching some ideas that he needs to tick of the media checklist.
Here is our chief editor Joshua Yates who decided to take on the most difficult responsibilities, which he maintains in his free time.
This is the last of the group Samuel James Hooper who has the rewarding job of motivating his other group members, and took on numerous tasks relating to the film opening.
Tuesday 13 December 2016
Film Opening First Draft
This is the first draft of our Film Opening. It contains the majority of the scenes put together in their final form apart from the fighting scene at the end. As well as this it is missing the titles and the special effects (gun shots etc.)
The Warriors - Title Research
http://www.artofthetitle.com/title/the-warriors/
0:04 - 0:09 Paramount pictures presents (production Company)
0:18 - 0:24 A Lawrence Bordan production ( production company)
0:30 - 0:34 The Warriors (Film Title)
0:37- 0:49 Actors
1:50 - 1:55 Music by
2:23 - 2:28 Edited by
2:49 - 2:54 Art directors
3:48 - 3:53 Director of Photography
4:10 - 4:15 Executive Producer
5:10 - 5:15 Screenplay by
5:32 - 5:37 Produced by
6:15 - 6:20 Directed by
0:04 - 0:09 Paramount pictures presents (production Company)
0:18 - 0:24 A Lawrence Bordan production ( production company)
0:30 - 0:34 The Warriors (Film Title)
0:37- 0:49 Actors
1:50 - 1:55 Music by
2:23 - 2:28 Edited by
2:49 - 2:54 Art directors
3:48 - 3:53 Director of Photography
4:10 - 4:15 Executive Producer
5:10 - 5:15 Screenplay by
5:32 - 5:37 Produced by
6:15 - 6:20 Directed by
Monday 12 December 2016
Marketing Campaign
Marketing campaigns promote a product through different media, including television, radio, print and online platforms. Campaigns don't have to rely solely on advertising and can also include demonstrations, word of mouth and other interactive techniques. Businesses operating in highly competitive markets may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales.
Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news. Defining a campaign's goal usually dictates how much marketing is needed and what media are most effective.
This is the poster for our marketing campaign, they can be used well because posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Posters have the ability to stick in viewers' minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Posters are cheaper than common forms of advertising such as print, radio and television.
The biggest advantage of using posters is that they can be put just about anywhere and seen by almost anyone. Posters can be strategically located to target a particular market sector. For example, take-out restaurants might prefer to situate posters near busy bus stops or train terminals to target hungry commuters.
This is the poster for our marketing campaign, they can be used well because posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Posters have the ability to stick in viewers' minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Posters are cheaper than common forms of advertising such as print, radio and television.
The biggest advantage of using posters is that they can be put just about anywhere and seen by almost anyone. Posters can be strategically located to target a particular market sector. For example, take-out restaurants might prefer to situate posters near busy bus stops or train terminals to target hungry commuters.
Genre and Audience
The action genre is defined as wherein physical action takes precedence in the storytelling. The film will often have continuous motion and action including physical stunts, chases, fights, battles, and races. The story usually revolves around a hero that has a goal, but is facing incredible odds to obtain it.
Action film examples:
Our film is most certainly an action film with its slow beginning which transitions into a fast pace combat movie.
A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. In this instance our target audience is ranged at 15 and above, however to be more accurate the audience will be aged between 15-40, simply because the actors in the opening look particularly young meaning the audience could certainly relate to them.
Action film examples:
- Die Hard- A New York cop gives terrorists a dose of their own medicine as they hold hostages in an LA office building.
- Raiders of the Lost Ark - an adventuring archeologist races around the world to single-handedly prevent the Nazis from turning the Ark of the Covenant into a weapon of world conquest.
Our film is most certainly an action film with its slow beginning which transitions into a fast pace combat movie.
A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. In this instance our target audience is ranged at 15 and above, however to be more accurate the audience will be aged between 15-40, simply because the actors in the opening look particularly young meaning the audience could certainly relate to them.
When deciding our target audience, we had to look at what we were going to include, and how discrete we were going to be. We chose this age specifically because the audience is seen as active producers, to make sense of media text from their social position.
Sunday 11 December 2016
Film Poster
This is our main poster for our Film. The Poster features a close up on the main villains face which is quite a creepy looking clown mask, which instantly tells the consumer that the film will be either creepy/scary, or will be an action film of some type. The villain also has red eyes as well which raises the question of whether there will be a Sci-Fi element to the film or maybe a fantasy element, in order for the consumer to find out they have to watch the film though. The main question raised is 'Who is behind the mask?' which will entice people as they want to know what the answer is.
Friday 9 December 2016
Gun Shot Edit Practice 2
For our Film Opening Task we have decided to use special effects in order to improve the overall look of our Opening Scene. Therefore I decided to play about with Adobe After Effects and see what effects I could achieve. I took a sample clip of someone shooting a BB Gun and layered on top a muzzle flash as well as some smoke to create the effect/illusion of a real gun shooting. This was simple a test and a chance for me to improve my editing abilities in Adobe After Effects, but I now know how to create a realistic effect and have practiced since also which means that the final task should hopefully look very professional and have a sense of realism to it.
Thursday 8 December 2016
Risk Assessment forms/Health and Safety
Everything that I have mentioned in the presentation above must be applied to the production through a risk assessment form to ensure that everyone in the group are prepared for potential outcomes and willing to continue with the film opening; I have created one below:
Wednesday 7 December 2016
Class Feedback On First Draft
The peer assessment sheet consisted of two sections:
What elements of this sequence did you feel were successful?
- 'Good locations. It is a good cliffhanger'.
- 'Creates enigma, who is he?, whats he doing? and wheres he going?'.
- 'Liked the gunshots when the camera angle changed, made it more dramatic'.
- 'The pace was very good- got faster as the opening went on'.
- 'Music sets the atmopshere'.
- 'Props good- Location/Setting reall good'.
- 'I liked how the shots were in time with the music'.
- 'The music complemented the sequence'.
- 'I liked how the camera went in and out of focus'.
- 'The different shots used were brilliant, very professional overall'.
- 'Warm feel with colors, especially the sunset background'.
The overall feedback we received for our film openings first draft was very positive even though we had barely completed the editing. People seemed to enjoy the locations that we used in Willingale, the shots were amazing because of the time we chose to film which brought upon a sunset. Also I can see from the audiences responses that the music was well suited, it isn't copyrighted because it has been remixed, so it has been effectively applied to the modern era. The way in which our director Josh Yates filmed some of the scenes going from unfocused to focused received very good feedback, I personally believe he was the visionary of this whole operation. He was able to captivate his audience in a way that intrigued them into wanting to watch more, this has been perceived through the above quotes; which will be beneficial to our group.
Were there any aspects of the sequence which you felt were confusing/distracting/missing, etc?
- 'Who was the character, why was he there?'.
- 'Titles were missing'.
- 'Doesn't explain why he is fighting/in the woods'.
- 'Lacked a full-on story-line could have more context'.
- 'You couldn't tell who the character was and why he was doing it'.
- 'Who was the masked character'.
- 'Was unfinished'.
- 'No speech, so was hard to fully understand what was really going on'.
These particular responses were slightly unhelpful, they were just stating the things we already knew we were missing. Our next draft will include our titles and all of the gunshots/noises should be edited in creating the masterpiece that is our film opening. People were saying they were confused about the story-line or the characters need to fully understand and appreciate the fact that film openings are supposed to be a mystery in most cases; and to make the audience consider all the different possible outcomes.
What elements of this sequence did you feel were successful?
- 'Good locations. It is a good cliffhanger'.
- 'Creates enigma, who is he?, whats he doing? and wheres he going?'.
- 'Liked the gunshots when the camera angle changed, made it more dramatic'.
- 'The pace was very good- got faster as the opening went on'.
- 'Music sets the atmopshere'.
- 'Props good- Location/Setting reall good'.
- 'I liked how the shots were in time with the music'.
- 'The music complemented the sequence'.
- 'I liked how the camera went in and out of focus'.
- 'The different shots used were brilliant, very professional overall'.
- 'Warm feel with colors, especially the sunset background'.
The overall feedback we received for our film openings first draft was very positive even though we had barely completed the editing. People seemed to enjoy the locations that we used in Willingale, the shots were amazing because of the time we chose to film which brought upon a sunset. Also I can see from the audiences responses that the music was well suited, it isn't copyrighted because it has been remixed, so it has been effectively applied to the modern era. The way in which our director Josh Yates filmed some of the scenes going from unfocused to focused received very good feedback, I personally believe he was the visionary of this whole operation. He was able to captivate his audience in a way that intrigued them into wanting to watch more, this has been perceived through the above quotes; which will be beneficial to our group.
Were there any aspects of the sequence which you felt were confusing/distracting/missing, etc?
- 'Who was the character, why was he there?'.
- 'Titles were missing'.
- 'Doesn't explain why he is fighting/in the woods'.
- 'Lacked a full-on story-line could have more context'.
- 'You couldn't tell who the character was and why he was doing it'.
- 'Who was the masked character'.
- 'Was unfinished'.
- 'No speech, so was hard to fully understand what was really going on'.
These particular responses were slightly unhelpful, they were just stating the things we already knew we were missing. Our next draft will include our titles and all of the gunshots/noises should be edited in creating the masterpiece that is our film opening. People were saying they were confused about the story-line or the characters need to fully understand and appreciate the fact that film openings are supposed to be a mystery in most cases; and to make the audience consider all the different possible outcomes.
Tuesday 6 December 2016
Audience- Primary and Secondary
The primary audience is the decision-maker and/or decision-making body.
The secondary audience is the group's of people that you identify, educate and activate to influence the primary audience.
One of the most important concepts within the subject of Media Studies is understanding that of an audience. Every single media text is made on the assumption to receive pleasing views from an audience, in this way success can be measured by this response; and alternatively the opposing views are to be avoided.
Niche Audience
The mass audience is not the only one that can make a lot of money for media producers, for example some media texts with a specific sub-section of the audience in mind. Whilst a niche audience is more than likely to be smaller in number than a mass audience, this way people can appeal to a specific group which can be perceived and experienced as more profitable.
Target Audience
It is extraordinarily important for media producers to recognise and identify who their specific target audience actually is; it is this knowledge that enables them to make choices on what the content of their media texts should be.
Niche Audience
The mass audience is not the only one that can make a lot of money for media producers, for example some media texts with a specific sub-section of the audience in mind. Whilst a niche audience is more than likely to be smaller in number than a mass audience, this way people can appeal to a specific group which can be perceived and experienced as more profitable.
Target Audience
It is extraordinarily important for media producers to recognise and identify who their specific target audience actually is; it is this knowledge that enables them to make choices on what the content of their media texts should be.
Monday 5 December 2016
Gun Shot Edit Practice
This was edit practice for a gun shot that was supposed to look futuristic, this is what was produced and my group is fairly happy with the outcome as we perceive it as an 'cool' approach to our film opening. This pistol that creates a plasma shot was an idea we got from a game named Halo which includes a variety of weapons that fit our chosen genre particularly well.
Saturday 3 December 2016
Music Research Two
After looking at songs that were over 50 years old and therefore not copyrighted, and having chosen 'Daydream Believer' from a list of 'Paint it Black', 'The House of the Rising Sun' and 'Daydream Believer' we thought we had settled our music choice.
However, the specification states that remixes/covers are technically allowed, or at least it does not state that they are not allowed. When browsing the internet, I came across a trailer for a game called 'Assassins Creed: Unity', I noticed that the song in the trailer sounded very intriguing and I figured it would be great for our final film opening.
I looked into the song to find out it was called 'Everybody Wants to Rule the World' by 'Lorde'.
This version of the song was not an original song, but an adaptation, a cover or remix of the famous and well known song (also titled) 'Everybody Wants to Rule the World' by 'Tears for Fears' and was recorded back in 1985 with a very different (80s) vibe to it compared to this version.
Therefore I suggested the use of the song to the rest of the group and we decided that the song sounded really good in line with the footage and would work well. We then decided to use the song in the film opening.
However, the specification states that remixes/covers are technically allowed, or at least it does not state that they are not allowed. When browsing the internet, I came across a trailer for a game called 'Assassins Creed: Unity', I noticed that the song in the trailer sounded very intriguing and I figured it would be great for our final film opening.
I looked into the song to find out it was called 'Everybody Wants to Rule the World' by 'Lorde'.
This version of the song was not an original song, but an adaptation, a cover or remix of the famous and well known song (also titled) 'Everybody Wants to Rule the World' by 'Tears for Fears' and was recorded back in 1985 with a very different (80s) vibe to it compared to this version.
Therefore I suggested the use of the song to the rest of the group and we decided that the song sounded really good in line with the footage and would work well. We then decided to use the song in the film opening.
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