Representation

   
How things are portrayed and represented is a key aspect of media. Here are the key definitions involved with representation

• Stereotypes = media companies use stereotypes because the target audience will almost always instantly understand them. Stereotypes are false realities but are used so often that they are seen to be true.
• Archetypes = This is the 'ultimate' stereotype. For example people from Essex being brainless, unintelligible people who have heavy fake tans.  
• Counter type = A representation that challenges the traditional stereotypical associations of groups, people or places.

Representation = The way in which people, events and ideas are presented to the audience or the way the media take something and re-present it to us in the way they choose.  

This video shows a clear stereotype and the effects that stereotypes have a ordinary people. The older women have accepted the stereotype as they have been exposed to it from a young age and therefore it sticks to their minds. On the other hand the younger girls in this video have not been effected by the stereotype and have their own image of "like a girl". this shows us how powerful the media is that they can change a generations perception of people, but fortunately for the younger girls they haven't been over exposed to the media so they are not effected.