Wednesday, 14 September 2016

Semiotics


In this task we had to talk about a poster in a negotiated reading form, so this means that we have to look at the poster from a neutral view and think about the denotations and the connotations of the poster. For denotations we look at things that we can see from first glance and write about them and then for the connotations we will look more in-depth into the image and write about what they suggest and if they have any hidden meanings.




Denotations

From these three posters we can see three characters how all seem to be getting into the car. These three characters carry the same emotion of worry/paranoia throughout all three posters. We can also see that the three characters are looking at their watches which could mean that time is key theme behind the films. We also know that the posters are for the film series 'Back to the Future'.

Connotations  

We can speculate that the three characters are all looking at their watches as they are keeping a close eye on the time. We can also speculate that the three different posters represent three different time periods by the different style of clothing, watches and car in each poster. We can also presume that the characters need to do something important with-in the certain time period of the posters by the worried looks and their faces and repeated looking at the watches.    



1 comment:

  1. You show good understanding of the theory of negotiated readings Jamie.
    - Also focus on semiotics - what do the colours/fonts/positionings convey?

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