The secondary audience is the group's of people that you identify, educate and activate to influence the primary audience.
One of the most important concepts within the subject of Media Studies is understanding that of an audience. Every single media text is made on the assumption to receive pleasing views from an audience, in this way success can be measured by this response; and alternatively the opposing views are to be avoided.
Niche Audience
The mass audience is not the only one that can make a lot of money for media producers, for example some media texts with a specific sub-section of the audience in mind. Whilst a niche audience is more than likely to be smaller in number than a mass audience, this way people can appeal to a specific group which can be perceived and experienced as more profitable.
Target Audience
It is extraordinarily important for media producers to recognise and identify who their specific target audience actually is; it is this knowledge that enables them to make choices on what the content of their media texts should be.
Niche Audience
The mass audience is not the only one that can make a lot of money for media producers, for example some media texts with a specific sub-section of the audience in mind. Whilst a niche audience is more than likely to be smaller in number than a mass audience, this way people can appeal to a specific group which can be perceived and experienced as more profitable.
Target Audience
It is extraordinarily important for media producers to recognise and identify who their specific target audience actually is; it is this knowledge that enables them to make choices on what the content of their media texts should be.
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